Summary
Erick Vogel is a seasoned Innovation Advisory Designer with a proven track record in driving strategic planning, AI integration, and user-centered design across diverse industries. With extensive experience leading high-performing teams and spearheading digital transformation, Erick excels at combining design thinking methodologies with cutting-edge technologies to deliver measurable business results.
Throughout Erick’s career, they have demonstrated deep expertise in product design, CX/UX optimization, and innovation practices. Highlights of their impact include:
•Driving a 5x increase in global e-commerce revenue through strategic design initiatives.
•Delivering a 34% ROI on design thinking programs, aligning user experience with business goals.
•Enhancing customer satisfaction while significantly reducing support cases through user-centric solutions.
Recognized as a dynamic, authentic, and inclusive leader, Erick fosters innovation and drives cultural change within organizations, positioning teams for success in evolving digital landscapes.
In Erick’s most recent role as Senior User Experience Design Lead and Innovation Advisory Designer at IBM, they led pivotal digital transformation initiatives for clients including Truist Bank, State Farm, and Bank of America. By leveraging human-centered design and generative AI, Erick achieved enhanced client satisfaction and drove significant revenue growth.
Before IBM, Erick held influential positions at Lowe’s Home Improvement and CDM Group, where they led strategic design efforts to improve user experience across various platforms and implement innovative UX strategies.
Equipped to collaborate with diverse stakeholders and influence innovation on a global scale, Erick combines design expertise with a strong business acumen.
Erick holds a Bachelor of Arts in Design from the Instituto de Diseño de Caracas and numerous certifications in enterprise design thinking and AI integration. Their unique blend of skills and experiences positions them to continue driving impactful contributions at the intersection of design, technology, and business.
Skills
Recent Work Experience
Sr User Experience Design Lead/Innovation Advisory Designer IBM | Global | Clients: Truist Bank, State Farm, Bank of America, State Street Bank Jun 2021 – Present
- Spearheaded digital transformation initiatives at Truist Bank's Innovation Technology Center using human-centered design and generative AI, resulting in increased revenue and client satisfaction.
- Established and developed design and UX departments, fostering innovation and lasting client relationships.
- Led strategic design and implementation of enterprise software upgrades, enhancing user experience and engagement.
- Utilized negotiation skills to bridge gaps between client requirements and technical constraints, improving overall process efficiency.
Sr Product Designer Lowe's Home Improvement | North Carolina | Jul 2017 - Jul 2021
- Orchestrated nationwide launch of self-checkout machines, leading Design Sprints and optimizing customer journeys to improve satisfaction metrics.
- Demonstrated strategic leadership by articulating clear Product Vision and guiding UX design team towards business objectives.
- Applied advanced User Experience Research methods to enhance product usability and customer satisfaction.
- Implemented agile methodologies and streamlined processes organization-wide to incorporate user insights.
UX Innovation Consultant / User Experience Design Lead Lowe's Home Improvement | Los Angeles Mar 2016 - Jul 2017
- Utilized design thinking to lead UX strategy for Facebook Messenger bot, achieving stakeholder approval for MVP launch.
- Drove UX strategy for major clients like U.S. Bank and SONOS, ensuring seamless experiences across platforms.
- Developed innovative design solutions as Sr User Experience Design Lead, showcasing strong problem-solving capabilities.
Digital Creative Director / User Experience Design Lead CDM Group Los Angeles | Los Angeles Mar 2015 – Mar 2016
- Founded and developed design and UX departments, promoting innovation and client relationships.
- Executed integrated campaigns with innovative UX strategies, managing cross-functional teams to improve user experience.
- Showcased ability to manage multiple high-priority projects without compromising on quality or innovation.
Lead Product Designer/ User Experience Design Lead Grey Healthcare Group | New York Jul 2014 - Mar 2015
- Led development of pioneering Pfizer app, conducting extensive research to drive user-centric design decisions.
- Spearheaded cross-functional teams in creating intuitive products using innovative interaction design solutions.
- Implemented value diversity approach to brainstorm and conceptualize new design features for improved user experience.